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行業(yè)動態(tài) | 來源:上海上豐集團|官網(wǎng) 2019/01/11 閱讀:1242

Brand Culture is a combination of unique beliefs,the brand with profound and rich cultural connotations, and making full use of various powerful and effective internal and external communication channels to form consumers'high spiritual recognition of the brand, create brand beliefs, and ultimately form strong brand loyalty.

Brand culture is a sub-cultural phenomenon based on the influence and aggregation of a brand on social members.

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